I’m a digital marketing consultant who designs marketing plans for small businesses, teaches the fundamentals of entrepreneurship through my online membership site and live workshops, as well as lectures at universities and other spaces on the small business experience in the Caribbean.
I got interested in search engine optimization, a branch of Internet Marketing, in 2003, a little more than two years after leaving college. And I did so because I couldn’t get my first website to rank well in the search engines. This interest morphed into a desire to understand Internet Marketing on the whole, then all things marketing.
Because I’ve had to supervise the nitty-gritty details that go into starting up a number of small businesses, as well as conceptualize the over-arching master plan to move them forward, I’ve become very adept at what we call, STRATEGY.
In simpler terms, my experiences have made me into someone who can figure out at least one successful approach (the essence of strategy) you and your business can take in order to become recognized in the marketplace. As an added bonus, I can also come up with the step by step plan needed for executing your small business strategy.
It’s been described as irreverent, unorthodox, too frank and just about all the possibilities in between. My guess is that all of it can be true, depending on your perspective. The bottom line is I try to pull no punches so I can tell it like it is. And I attribute this to the fact that I believe that the fastest path to getting a business moving forward is to get to the truth of what ails the business.
For all businesses, their problem is either bad product, bad marketing or a bad system that runs everything. For some businesses, it’s two of the aforementioned, while for others, it’s some combination of all three. To get to the truth quickly you need to go in a straight line. And that straight line is straight talk.
My own story in the world of business is littered with false messiahs, many roads paved with good intentions by the well-meaning, and outright con-men. I can only suppose that the combination of a life-long commitment to straight-talk, regardless of the consequences, as well as those early setbacks, may account for the approach.
Whatever the reasons, if we work together, you can be sure that you will be the recipient of 17 years of hard-nosed training about what is really expected of you in order to compete. If this can work for you, we’ll work well together.