Quick Summary

There’s a right way and a wrong way to approach marketing to the 2 billion users in Facebook’s database. For them to notice you, you need to get their attention. For them to buy from you, you need their trust. How you do each of them is covered in this talk, along with how to combine them for maximum effectiveness.

Presentation Outline

Using an array of local examples from his exploits and those of his clients, as well as applicable case studies, Jason will prove that the system can be used by any small business owner to propel his or her business forward. By the end, I encourage people to take JAC’s "How To Create Your Own Small Business Mini Marketing Campaigns Even If You’ve Failed At Marketing In The Past". It takes them step by step through the marketing process in a layman's approach that comes alive with example after example after example.

Target Audience

Small business owners who have used Facebook to promote their businesses with limited success, who still believe Facebook can help. For them, the incessant posting and reposting, a process that involves a constant “toing” and “froing” aimed at “engaging with their audiences”, is tiresome and unrewarding. In the end, it only seems to suck away the time that should otherwise be invested in their businesses.

Formats

This talk is delivered as a slide presentation. It is 45–60 minutes long, depending on your needs. The ideal length is 60 minutes.

Intended Outcomes

• Audience members will become convinced that they can make Facebook work for them.
• Audience members will talk away with some basic concepts in marketing that will forever change their approach to attracting clients.
• Audience members will have a few Facebook marketing ideas they can immediately apply in their business to the point where and some may even find it unnecessary to need anything else.